Wellness Plans: A Business Strategy
Consumer behaviors change. Monthly payments and subscription billing have become the norm with the broad acceptance of services such as Netflix, Amazon Prime, gym memberships and more. The easy access to information online can also come between, and diminish, relationships with your clients. Evolving technologies and customer preferences are leading the way for the need for change in the veterinary industry. Wellness plans provide the perfect opportunity to embrace this change. They don’t have to be just a bundle of services offered at a discount. Today’s wellness plan programs are a strategic business tool that can be used to grow compliance, customer loyalty and to build stronger relationships with your customers and help differentiate your practice and grow revenue. The preventive care aspect of wellness plans is just the beginning. Wellness programs can also include various services beyond preventive care, including treatment plans, grooming and boarding, promotion of daycare and other special services. They are the ‘foot-in-the-door’ that allows you to grow your dental business and other offerings such as acupuncture, holistic medicine, preventatives and so much more. Pet Owners DO Want Plans Based on the Bayer Study in 2011, 47% of pet owners wanted affordable monthly payments and 35% of pet owners wanted the peace-of-mind associated with knowing they are doing what needs to be done to keep their pet healthy. Fast forward 5 years to a survey of 3,000 pet owners that had their pets on a wellness program for at least 12 months. Interestingly enough, when asked what they valued most about their plan, 46% of pet owners stated it was the ability to make affordable monthly payments and 37% said it was the peace-of-mind knowing that they are providing their [...]